«Innerlife» is a small «premium» interior accessories store chain in Khazakhstan http://innerlifehome.com/
Identity / Key idea: We are different. We have a freedom of self-realization. We surround ourselves with things that reflect the way we think and behave. Every one of us has their own way of self-expression. Innerlife is a unique way to express yourself by modeling your private space where every piece has its own story and is in harmony with our attitude.
Type face / The way of self-expression is a basic idea of the Innerlife brand. So a unique type face that contains special symbols was developed for this brand. We use the font for accidental inscriptions and style markers. Composing the style markers, accidental inscriptions and advertising modules with the Fedra type face one of the letters gets replaced with the Innerlife font. That letter should be easily guessed. Pattern, in accordance with letters of the English alphabet, allows to read the meaning of this letter in a word. And that makes the word become branded. Those letters can be also used for a personal signature or a stamp for the company employees, i.e. using the first letter of their names.
Web Site / Even though the web site looks trendy it is functional. The basic client’s request was to create an opportunity to see the items remotely. So there is a functional catalogue with an option to buy hiding behind that trendy interior image. Also you can get to the catalogue by playing a game or through the main menu. The catalogue has a variety of filters, in fact, it is possible to choose more than one product category. Because of a game tool on the home page customer understands that the Innerlife brand is not only about interior itself but about history the items absorb as well. Innerlife is a complex world that contains a mix of styles and emotions. All the items pictured on the home page can be viewed in the catalogue and bought.
Type face / The way of self-expression is a basic idea of the Innerlife brand. So a unique type face that contains special symbols was developed for this brand. We use the font for accidental inscriptions and style markers. Composing the style markers, accidental inscriptions and advertising modules with the Fedra type face one of the letters gets replaced with the Innerlife font. That letter should be easily guessed. Pattern, in accordance with letters of the English alphabet, allows to read the meaning of this letter in a word. And that makes the word become branded. Those letters can be also used for a personal signature or a stamp for the company employees, i.e. using the first letter of their names.
